When comparing WordPress vs other website builders, it becomes clear why WordPress powers more than 40% of the internet. Whether you’re a business owner, creator, blogger, or entrepreneur, choosing the right website platform is crucial for growth. With so many options—Wix, Squarespace, Webflow, Shopify—it’s natural to wonder why use WordPress and what makes it the best website builder for businesses.
Below are the top reasons WordPress continues to outperform competitors and why it remains the smartest choice for building a website in today’s digital landscape.
1. Unmatched Customization (A Major WordPress Advantage)
No platform offers more WordPress customization flexibility than WordPress itself. Because it’s open-source, you have complete control over how your site looks, works, and evolves.
Unlike drag-and-drop builders that limit design and functionality, WordPress allows you to:
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Build any layout or template
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Customize every visual and backend element
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Add advanced features without platform restrictions
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Integrate custom code, scripts, or API connections
For businesses that want control, branding freedom, or room to grow, WordPress vs drag-and-drop builders isn’t even close—WordPress wins every time.
2. Over 55,000 Plugins for Unlimited Functionality
One of the biggest WordPress advantages is the massive plugin ecosystem. Whatever feature your business needs, WordPress has a plugin for it.
You can add:
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SEO tools
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Membership sites
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Course platforms
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Booking systems
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E-commerce stores
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Advanced analytics
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Automations
This level of flexibility simply doesn’t exist in Wix, Squarespace, or Shopify. With so many WordPress plugins, your website can evolve without ever switching platforms.
3. Full Ownership & No Platform Lock-In
With hosted website builders, you’re stuck inside their ecosystem. If pricing changes, features disappear, or limitations hit—you’re trapped.
WordPress gives you full ownership of:
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Website files
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Content
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Database
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Hosting
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Backups
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Custom code
This makes WordPress the clear winner in any website builder comparison. It’s your website—hosted anywhere you want, forever.
4. The Best Platform for SEO
When it comes to search rankings, WordPress SEO benefits are unmatched. Even Google engineers have publicly praised WordPress for its structure and performance.
With SEO plugins like RankMath or Yoast, you can:
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Optimize keywords and metadata
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Improve Core Web Vitals
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Generate XML sitemaps
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Enhance schema markup
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Improve URL structures
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Score content as you write
If you’re asking Is WordPress good for SEO? — the answer is absolutely. Many marketers agree that WordPress consistently outperforms Wix, Squarespace, and Shopify in search visibility.
When comparing WordPress vs Wix vs Squarespace for SEO, WordPress almost always comes out on top.
5. Scalability That Supports Long-Term Growth
As your traffic and business grow, most website builders hit limitations. WordPress doesn’t.
WordPress offers enterprise-level scalability, making it ideal for:
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High-traffic websites
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E-commerce stores
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Online communities
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Large blogs and publication sites
With quality WordPress hosting, your site can handle millions of visitors and complex systems. That’s why giants like TechCrunch, BBC America, and Time Magazine run on WordPress.
6. Massive Community & Endless Support
WordPress has the largest developer and user community in the world. That means:
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Unlimited tutorials
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Huge Facebook and Reddit groups
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Thousands of themes and design resources
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A massive pool of freelancers and agencies
Whether you’re a beginner or advanced user, help is always just a search away.
7. Lower Long-Term Costs Than Other Builders
Most website builders seem inexpensive… until you start adding features.
WordPress keeps costs low with:
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Affordable hosting options
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Free themes and plugins
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No fees for added pages or traffic
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Freedom to choose your own tools
For growing brands, WordPress for small businesses is one of the most cost-effective choices compared to competing platforms.
8. The #1 Platform for Blogging & Content Creation
WordPress began as a blogging platform—so for content creators, bloggers, and educators, nothing else compares.
It offers:
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Easy writing and editing tools
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Scheduled posts
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Media management
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Tags and categories
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Optimized page structure
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SEO-friendly content hierarchy
If blogging or content marketing matters to your growth, WordPress for blogging and content creation is the gold standard.
9. Flexible and Powerful E-Commerce Options
Shopify is excellent for pure e-commerce, but WordPress + WooCommerce gives you more control and customization.
With WooCommerce, you get:
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No monthly fees
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Unlimited product types
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SEO control
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Full design freedom
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Integrations for subscriptions, courses, memberships, and more
For businesses that need flexibility or want to combine e-commerce with content, WordPress is the superior choice.
10. Future-Proof and Always Improving
Because WordPress is open-source and community-driven, it evolves rapidly.
Expect regular improvements in:
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Security
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Performance
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User experience
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Plugin compatibility
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New features and integrations
If you’re wondering Should I use WordPress in 2025? — yes. It’s future-proof, scalable, and backed by a global developer community.
Final Thoughts
When comparing WordPress vs other website builders like Wix, Squarespace, Shopify, and Webflow, WordPress stands out for its customization, SEO power, scalability, and long-term flexibility.
If you want a platform that gives you:
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Full ownership
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Unlimited customization
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Thousands of features
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Better SEO
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Strong scalability
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Lower long-term costs
…then WordPress is the best website builder for businesses of all sizes.
